The Single Thread
2019 - Kuwait
The Single Thread “TST”: a startup clothing brand based in Kuwait. The branding for TST is minimal, feminine and fresh. It is introducing itself to its audience with the theme of a crescent moon; as the brand will launch during the holy month of Ramadan. The rationale behind the utilisation of the crescent moon is that Ramadan is based on the lunar cycle and the sighting of the crescent moon signals the start of the holy month.
Further, the brand revolves around femininity, thus, it was only necessary to select the moon for this theme as it symbolises a woman’s beauty, empowerment and wisdom.
The Single Thread “TST”: a startup clothing brand based in Kuwait. The branding for TST is minimal, feminine and fresh. It is introducing itself to its audience with the theme of a crescent moon; as the brand will launch during the holy month of Ramadan. The rationale behind the utilisation of the crescent moon is that Ramadan is based on the lunar cycle and the sighting of the crescent moon signals the start of the holy month.
Further, the brand revolves around femininity, thus, it was only necessary to select the moon for this theme as it symbolises a woman’s beauty, empowerment and wisdom.
The Single Thread “TST”: a startup clothing brand based in Kuwait. The branding for TST is minimal, feminine and fresh. It is introducing itself to its audience with the theme of a crescent moon; as the brand will launch during the holy month of Ramadan. The rationale behind the utilisation of the crescent moon is that Ramadan is based on the lunar cycle and the sighting of the crescent moon signals the start of the holy month.
Further, the brand revolves around femininity, thus, it was only necessary to select the moon for this theme as it symbolises a woman’s beauty, empowerment and wisdom.
Logo design: Primary logo
